Our Story

Genie is label that is proudly made in Pakistan. We noticed a lack of local brands that represent our unique people and culture and wanted to do something about it.

Pakistan manufactures some of the best quality apparel in the world but a vast majority is exported to the West. We are not satisfied with the leftovers.

Our aim has been to create something that is made for us, by us.

Our Charity Partner

The Citizen’s Foundation is one of Pakistan’s leading, non-profit organisations in the field of education for the less privileged. Their vision is to remove barriers of class and privilege to make the citizens of Pakistan agents of positive change, through education.

We are proud to announce our official collaboration with TCF. We will be donating 5% from each of our sales to TCF to assist them in their goal to create a brighter and more educated future for Pakistan.

Our Founder

“The concept for Genie came to me when I moved back to Pakistan and realised the lack of local avenues for things as simple as buying clothes.

We have an army of talented young people in this country but they rarely get the opportunity to show what they can do.

I wanted to make something that we can proudly call our own and hopefully inspire others to make positive changes in this country."